An opinionated go-to-market engine that knows your total addressable market.
We gather the data on every company in your TAM. You own it, and you act on it. Software and AI see and remember everything that moves in your target market. Your staff approve every touch the system proposes.
Your CRM only knows the people you have already met.
Your total addressable market is many times larger than that, and nobody watches it. Companies hire, raise money, change leadership and say what they plan to do next, every week, in public. It rarely reaches the person who would act on it.
You talk to it the way you talk to a colleague.
There is no dashboard to learn. You ask it a question and it answers with a proposal and a draft. It watches the market, qualifies what it finds, keeps what happened, and knows more the next time you ask.
Nothing leaves without a person. Approval is a step in the system rather than a line in a policy.
> who should we contact this week?
I found 14 accounts with fresh signals. The strongest: Catan Logistics hired its first sustainability lead last week. Proposed: an intro mail to their COO. Draft attached. [approve / veto]
> approve
Sent. Logged against Catan Logistics. I will surface it again in five days if nobody replies.
What happens under the hood.
Each step feeds into the same database, so the next proposal starts from what happened last time rather than from a blank page.
- 01
Watch the market
A company in your market posts a job, raises money or changes leadership, and the engine notices the same week.
- 02
Qualify
It checks fit and timing against your rules, and says no when the answer is no.
- 03
Propose
It picks the channel and drafts the message, ready to send.
- 04
Approve
You read it, edit it, or veto it. Nothing leaves without you.
- 05
Remember
Every touch and every answer is kept, so a proposal never repeats a question you have already answered.
Every company in your TAM visualized in a universe that lets you read, scan and zoom in on the data.
A report tells you how things stand. A drawing tells you what hangs on what, which is a different question, and most companies never ask it. The view exists to answer one part of it. Where are we not looking, and is that a decision or an oversight?
- covered a company you are working
- thin on file, one touch, nothing since
- whitespace nobody has looked at it yet
- disqualified ruled out, never proposed
- people the people at that company
- signals a touch, and a decision you approved
Synthetic data. Every company in this picture is a board game.
Keep tabs on every account you care about, and the history you have together.
Accounts move from aware to engaged to qualified to committed. The bar next to each one shows how long since the last touch, so you can act before busy-ness kills your new business.
You can park an account on purpose, and the board shows it as parked. When a pursuit ends, the engine records why. Later you can see which reasons come back most.
Synthetic data. Every company on this board is a board game.
A new way of working with your market data.
Your team stops reading lists and starts asking questions.
What it asks
- One person on your team gets comfortable talking to the system directly, with no interface in between.
- That person is not left to it. We sit next to them until the work is routine.
What you get for it
- You steer the roadmap. What you need next is what gets built next.
- You work at the front of what is possible in go-to-market engineering, and your team learns it as it is built.
About the data
The instance holds professional data about people. You decide how that data is used and you answer for that use. We build it so the answer stays easy to give, and we sign the processor terms that go with it.
A market you can name, and one person who will do the judging.
The system does the remembering. The person does the judgment. That is how you can grow your business without adding headcount and departments that fight each other. One person owns the market list and gives the assists.
We built this for ourselves first. We make it available to clients because go-to-market is a good place for a company to start with AI. Mistakes there are cheap and results are measurable, and companies let an agent near the CRM long before they let one near the ERP.
The first hour is an interview, not a presentation. You talk about your market, we capture it live.